The Construction of Semiotic Values in Food Culture in the Television Documentary Series “Hom Klink Siam”

Abstract

          This research paper aims to study the construction of symbolic value in cultural cuisine in the television series“Hom Klink Siam”. This research is qualitative research.  It studies a total of five episodes of the television series .Then, the obtained data is analyzed and presented in the form of descriptive analysis. The idea of Roland Barthes is used to analyze the construction of symbolic value in cultural cuisine to understand the symbolic value of cultural cuisine. The tools used in the research include a conceptual framework, documents, textbooks, and related research. The research findings indicate that the television documentary series “Hom Klink Siam” constructs cultural values related to food in three primary ways: 1.) Symbolic Consumption: The documentary utilizes language and imagery to convey the uniqueness of Thai cuisine, the aesthetic qualities of haute cuisine or royal dishes in terms of appearance, taste, aroma, and sound. It also incorporates foreign terms and comparative expressions to create imagery that enhances awareness and appreciation of cultural heritage. 2.) Symbolic Beliefs: The documentary utilizes symbols with auspicious meanings to promote good fortune and well-being. These symbols serve to enhance morale and provide encouragement for a fulfilling and joyful life. 3.) Symbolic Wisdom: The series features foods that represent significant aspects of Thai culture, including language, literature, and art, highlighting their importance to Thai society.