Digital Citizenship of Generation Z, Trang Province

Abstract

          Due to the implementation of Thailand 4.0 and digital government policies, these initiatives will not effective if Thai citizens, especially generation Z, lack of understanding and competency in digital citizenship. The research reported in this article aimed to 1) study the digital citizenship of Gen-z in Trang province; and 2) investigate factors that influence the digital citizenship of Gen-z in Trang Province. The research is quantitative by using online questionnaire which consists of 384 participants, selected through quota sampling from each district of Trang province and Systematic sampling. It is close-ended questionnaire, with each items having an item objective congruence (IOC) index of 1.00. Mean, standard deviation, and multiple regression analysis with the stepwise method were adopted for the analysis.
          The results of the analysis indicate that firstly, the digital citizenship of overall generation Z in Trang province was at a high level. The analysis per each aspect found that that digital social media activities were the highest, followed by digital ethics, and uses of digital systems. In contrast, identity and personal protection was the lowest level. Secondly, the factors that influence the digital citizenship of Generation Z of Trang province with a statistical significance of 0.05 include moral reasoning (X3), digital self-efficacy (X2), and attitude (X1). The combination of these three factors can predict the digital citizenship of generation Z at 68.3% Based on the results of this study, it is highly recommended that, in order to promote the digital citizenship of generation Z, the respective authorities need to promote the aforementioned three factors, including moral reasoning, digital self-efficacy, and internet among the Gen-z. The promotion of the three factors can be done through workshop or training. Likewise,