Factors Affecting Satisfaction with Viewing Sports News through Facebook Fan Page T Sports 7 of Followers

Abstract

           Tourism and sports television station T Sports (T Sports) is a Thai sports television channel operated by the Sports Authority of Thailand, Ministry of Tourism and Sports broadcasted through satellite and cable television systems and digital terrestrial television on Channel 7 under a public service license in order to present sports ,health and quality of life programs. Also, T Sports 7 is the channel for publicizing sports activities including promoting the public to receive sports news ,strengthen the value of playing and watching sports for the people. In addition, Facebook for T Sports 7 has also been created (to broadcast T Sports 7 programs live and the fan page can follow the broadcast of the program in rerun format as well as publicizing interesting sports news.
          In the study of  factors affecting followers' satisfaction with viewing sports news via Facebook fan page T Sports 7, the objective was to study satisfaction with factors from viewing sports news via Facebook. T Sports 7 fan page book of followers. This is a quantitative research, which uses a survey research method using the questionnaires by collecting data from a sample of 400 people  by using Taro Yamane's calculation formula and analyzing the data. A non-probability sampling method was used. Purposive sampling was used. Descriptive statistics use frequency distributions, percentages, means, and standard deviations and in testing research hypotheses to Results were summarized by testing F-test values (One Way ANOVA).
           The research results found that the majority of the sample were between the age of 24-35 years old and working as the students or university students with salary at 10,000 baht and below. The satisfaction with factors from viewing sports news via the T Sports 7 Facebook fan page was at a high level, with an average of 4.13 when considering each aspect, it was found that presentation techniques satisfaction is at the highest level, with an average of 4.50, followed by items with the highest level of satisfaction with an average of 4.40 and the interaction aspect at least. There is a high level of satisfaction with an average of 3.64.
           Summary of the research results: Satisfaction with factors from viewing sports news via the T Sports 7 Facebook fan page was at a high level.