The Creation of Color Identity For Digital Platfrom Design and Promotion Wellness Tourism : the Pattaya Special Municipal Area

Abstract

          This Research is aimed to 1) analyze the reflection of unique local image of the Pattaya Special Municipal Area for seeking of guidelines for creation of color identity;
2) to design digital platform model for health tourism promotion with colors from reflection of unique local image of the Pattaya Special Municipal Area.  This Research is quantitative research with a sample group of Thai tourists and general people who have known or used to travel and to conduct activities in the Pattaya Special Municipal Area by the Random Sampling Method.  The sample group which is used for collection of data included 100 Thai tourists.   Tools of this Research included questionnaires; and statistics used in this Research included percentage, mean and standard deviation. The data has been collected by using questionnaires and analysis. According to the research results, it was found that 5 color identity sets can be classified and can reflect unique local image of the Pattaya Special Municipal Area by analyzing pictures in lieu of definitions with 5 top answers from respondents in each topic including Color Set No.1: color set from pictures in lieu of definitions of city images representing the Pattaya Special Municipal Area; Color Set No.2: color set from survey of the City’s identity on environment representing the Pattaya Special Municipal Area; Color Set No.3: color set from survey of the City’s identity on products representing the Pattaya Special Municipal Area; Color Set No.4: color set from activities on health tourism in the Pattaya Special Municipal Area; Color Set No.5: color set from imaginary structure of the City (image of the city); whereas, color sets obtained may be used for design of digital platforms for promotion of health tourism, and may be applied by the designer to the design work in other areas which communicate the image of the Pattaya City.