Thai tourist behavior and Satisfaction effecting the travelling in Naka Cave Phu Lang Ka National Park , Bung Karn Province

Abstract

          The objective of this research were 1) to study the behavior that affect to Naka Cave and 2) to study the satisfaction toward Naka. This research was a quantitative research. The questionnaire were used as a study tool. The statistic used to analyze the data in this research included: (a) frequency, (b) percentage, (c) Standard deviation and hypothesis testing by Chi-square.

            This result of the study found that; 1) Tourist behavior in Naka Cave found that Thai tourists traveled in Naka Cave to travel to Naga Cave to pay homage and ask for blessings from the Naga. Most of the tourists have the intention of traveling to visit Naga Cave. Tourists know about Naga Cave via social media channels. There is a form of tourism to Naga Cave. They travel with family by private car, average cost of 1,000 - 1,500 baht, with a frequency of coming to Naga Cave 1 time/per year, traveling to Naga Cave Saturday - Sunday, with an impressive feeling. They also will come back again and will return to pay homage to the Naga. 2) Satisfaction level of Thai tourists traveling to Naga Cave at a high level the aspect with the highest average is accessibility to tourist attractions. The results of the hypothesis testing found that demographic characteristics were gender, age, status, educational level, occupation, and monthly income. It is related to the behavior of traveling to Naga Cave with Statistically significant at the 0.05 level.