The Community Enterprise Management Model for Food Processing and Products Upper Northern District Towards Sustainable Development Goals

Abstract

          The objectives of study are (1) To study the importance of social capital Marketing ability Product innovation, leadership and sustainable development goals of community enterprises in the category of food processing and products in the upper northern region (2) to analyze the relationship structure of social capital Marketing ability Product innovation, leadership and sustainable development goals of community enterprises in the category of food processing and products in the upper northern region (3) To propose a management model for community enterprises in the category of food processing and products in the upper northern region. towards sustainable development goals The sample group consisted of community enterprise operators in the category of food processing and products. Upper Northern region, number of 400 people, including Chiang Mai, Chiang Rai, Phayao, Phrae, Nan, Lampang, Lamphun provinces, is a research. Quantitative research and qualitative research The research tool is a questionnaire. The research tools were a questionnaire for structural equation analysis using the AMOS program and in-depth qualitative research interviews with 24 people, content analyzed.
          It results of the study found that: (1) Opinion level Leadership at the highest level Social capital Marketing ability Product innovation at a high level Sustainable development goals at a high level (2) The results of the relationship structure analysis found that social capital has the most direct effect on marketing ability. Product innovation influences the Sustainable Development Goals. (3) Community enterprise management model for food processing and products. The theory obtained from the analysis of the content and information of the foundation theory is an appropriate form with a management process according to the Community Enterprise model “BCG SMILES” for the sustainable development goals of the community enterprise.