Knowledge Management for Growing the Piper Betel and Improvement the Potential’s Piper Betel Group Community Enterprise, Sanamchai, Sathing Phra District, Songkhla Province

Abstract

            The objectives of the knowledge management for growing the Piper Betel and improvement the potential’s Piper Betel group community enterprise, at Sanamchai, Sathing Phra District, Songkhla Province, focus on 1) knowledge management for piper betel cultivation and 2) enhancing the piper betel group of community enterprise. This research aims to provide an overview of qualitative research with purposive sampling which is 26 members from the Community Enterprise of the Piper Betel Group, at Sanamchai, Sathing Phra District, Songkhla Province. This research collects data by semi-structured interview consisted of focus group and brainstorming and summarized the knowledge management by descriptive research method. Moreover, the research findings indicate that the piper betel growing is the ancestor’s knowledge inherited without evolution, and the community enterprise members share knowledge specifically to relatives. In terms of the community enterprise management, they have insufficient knowledge management skills which affect to unsystematic administration, and lack motivation in group working. Furthermore, this study discovers the methods of promoting the piper betel farming from human resource management and development are as follows: 1) systematic knowledge distribution and explicit and sustainable written records; 2) conveying knowledge and experiences to piper betel farmers and new generation; 3) establishing learning center of piper betel and learning resource about piper betel farming skills especially for students and teenagers in the community and outside area, lastly, 4) providing knowledge about the procedure of administration and management on community enterprise group. Besides, the study results raise the awareness of the community enterprise members and people who are interested in the community about the importance of knowledge management in the piper betel planting for inheriting ancestor wisdom, maintaining the existence of the piper betel cultivation career, and guiding the community enterprise development.