The Study of Quotations of Working Woman Programme (PHU YING THAM MA HA KIN)

Abstract

          This article aimed to investigate strategies of language use, content presentation, content composition and socio-cultural reflections from quotations extracted from the Working Women program from July 1, 2019 to December 24, 2020, totaling 330 quotes by using qualitative research methods, participatory observation and inquiry.  The results showed that there were 9 types of language use strategies: 1) use of impolite words, 2) use of antonyms, 3) use of reduplicative words, 4) use of synonymous compounds, 5) use of English loanwords, 6) use of prohibition or command, 7) use of rhyming words, 8) use of proverbs, and 9) use of figures of speech.  There are 4 types of content presentation strategies: 1) warning content presentation, 2) humor content presentation, 3) irony content presentation, and 4) product advertisement content presentation.  There were 5 types of composing strategies: 1) conflicting statements, 2) reasoning statements, 3) command statements, 4) conditional statements, and 5) changing original expressions.  There are 7 types of socio-cultural reflections: 1) the values of diligence, effort, thriftiness, and saving; 2) the values of appearance, beauty, and handsomeness of people in society; 3) the values of wealth; 4) having good health brings happiness; 5) Thai people like to play the underground lottery; 6) economic problems in the COVID era; and           7) poverty and debt problems in society.