Management of Community Tourist attractions in New Normal of Local Administrative Organizations in Maha Sarakham Province and Kalasin Province

Abstract

           The objectives of this research were to : 1) study the role of community tourist attraction management methods, 2) study the cooperation of community tourist attraction management networks, and 3) make recommendations on community tourist attraction management policies in the new normal of local government organizations. The research was conducted using a mixed methodology; 1) qualitative research using in-depth interview tools with six key informants: entrepreneurs, entrepreneurs, leaders and officials of local government bodies and tourists. Present information by synthesizing, interpreting, and analyzing descriptive content. 2) Quantitative research using a questionnaire tool was used on a sample of 400 people, which was obtained at random without using the principle of probability. The data collection tool uses closed-ended and open-ended questionnaires. It has a value of 0.92 and the confidence level of the questionnaire is 0.935 The statistics used to analyze them consisted of frequency distribution, percentage value, mean, and standard deviation.
           The results of the study showed that: 1) the role of community attraction management methods it was found that local government organizations must rethink their roles and find ways to manage them by adopting new management innovations. The "Way of Innovation" is 1.1) problem identification practices, 1.2) methods for determining solutions to problems, 1.3) how to grow organization management methods. 2) Community Tourism Management Network Partnerships was overall (= 3.98) when considering long-term interaction (= 4.03) was the highest. 3) Policy recommendations for community attraction management;  3.1) The role of local government organizations is based on a network of cooperation between organizations that coordinates clearly and continuously. 3.2) Community capacity development to have the knowledge and skills necessary in tourism 3.3) Creating  the participation of all parties involved together, such as joint thinking, planning, joint action, joint responsibility and joint benefit