Trail Running Tourism Communication Management driven by The provincial administrative organization

Abstract

          This research aims to study the communication management process. Communication management strategies and guidelines for developing trail running tourism communication management driven by the Provincial Administrative Organization. It is qualitative research using in-depth interviews. A total of 19 key informants were selected specifically. The tool was a structured in-depth interview guide. Analyze data by creating conclusions.
          The results of the research found that 1) Tourism communication management process: Trail running is a world-class international sport that the government has introduced as an activity to promote tourism. Stimulate the economy for the country. Communications are planned to provide information about sports and tourism through traditional media and online media to create awareness, remember and create participation. 2) Trail Running Tourism Communication Management Strategy communicate to create a network of capable co-workers and clear role under the same goal, raising awareness and using famous people such as athletes and influencers to broadcast activities through online media. Virtual test run to create awareness and desire to participate. Being a good host, creating awareness of a tourist city to welcome visitors. Create the perception to build impression and appearance to communicate. Use unique symbols to highlight on characteristics of topography, way of life, traditions, culture and 3) Guidelines for developing trail running tourism communications. The process aspect must raise the level of work aimed at solving problems arising from the situation. Impact on trail running activities, conveying community ways to the public. Maintaining competitive standards that are accepted domestically and certified to international standards. For strategic aspect must focus on creating an image created from a collaborative network, awakening up the trend of being a good host. Generating income for the people in the area by creating increased economic value and the collaboration of many sectors with the Provincial Administrative Organization as the main focus in managing communications.