The Government Policies on Sustainable Community Based Tourism Management in the Area of Chiang Khan District in Loei Province

Abstract

          This quantitative and qualitative research aims to study 1) People’s behavior towards sustainable community-based tourism, 2) Factors affecting sustainable tourism development, and 3) Suggestions and guidelines for promoting sustainable community-based tourism in the area of Chiang Khan District, Loei Province. The samples were 410 tourists and 20 officials of government agencies related to tourism, entrepreneurs, and folk philosophers of Chiang Khan District, Loei Province by purposive sampling. The data were collected by employing 5 rating-scale questionnaires and analyzed by using percentage, mean, and standard deviation. 
          The findings were as follows:
          1. In terms of people's behavior toward sustainable community-based tourism, most people traveled with their families/relatives at 48.78 percent during October–December at 56.09 percent.
          2. Factors affecting sustainable tourism development in terms of attracting tourism, overall, it was at a high level.
          3. Suggestions and guidelines for promoting sustainable community-based tourism include emphasizing participation processes by communities, government, and private sectors, further developing outstanding and standard community products, and increasing public relations channels through modern digital media.