The Enhance Potentiality of Fabrics and Apparel Products Community Enterprises by knowledge Management Processes Phitsanulok Province

Abstract

           The research aims to study the context and enhance the potentiality of community enterprises focusing on fabrics and apparel in Phitsanulok province. The research employs a mixed-method approach. The target area Organic Agriculture Community Enterprise with Sufficiency 459 Wong Khong sub-district, Phrom Phiram district by purposive sampling. The instruments of this research were interview forms, group discussions, tests, and questionnaires. Qualitative data analysis involves content analysis, while quantitative data is analyzed using statistics such as frequency, percentage, mean, standard deviation, and t-test. The research finding reveal that the community enterprises emphasize self-reliance in development, following the sufficiency economy philosophy, by transforming and developing environmentally-friendly producst using locally available raw materials. The knowledge management process for promoting these enterprises consists of five steps: 1) knowledge acquisition, 2) knowledge development and integration, 3) knowledge dissemination and exchange, 4) knowledge application, and 5) knowledge storage. The knowledge management process results in increased knowledge, understanding, and skills among members after significant statistical training at the 0.05 level. The participants are highly satisfied with their engagement in the activities. Furthermore, four prototype products were designed and developed, including bags, T-shirts, shoulder wraps, and hats. The survey results on respondents' opinions about the prototype products indicate that T-shirts and shoulder wraps are highly suitable, while bags and hats are also considered highly suitable.