Environmental Media Exposure Behaviors of Secondary School Students at Sing Buri School

Abstract

          The purpose of this study was to investigate social media usage behaviors and to survey their needs for receiving news about solid waste management of secondary school students at Singburi School. This study is a quantitative research. The  sample was  students in grades 1-6 of Sing Buri School, academic year 2022. The sample size was calculated according to Yamane's formula for 438 subjects by simple random sampling. An online questionnaire was used to collect data from a sample of 438 students through Google Forms. Data analysis was done with descriptive statistics. The most popular social media platform used by the students was TikTok (29%), followed by Instagram (28.77%), Facebook (18.04%), YouTube (16.67%), Twitter (3.42%), Line (2.51%), and Google (0.45%). The most popular objective for using social media was entertainment (50.23%), followed by conversation (36.76%) and searching for information (5.48%). Line was  the most used media by students (98.7%). TikTok was the most preferred online channel for students to receive information about waste management (30.59%) followed by YouTube (22.89%), Facebook (22.37%), Instagram (10.04%), Line (5.02%), twitter (2.05%) and Google (0.25%).
          The findings of this study suggest that secondary school students at Sing Buri School are heavy users of social media, particularly TikTok. The most popular objective for using social media is entertainment, but students also use social media. To receive information about solid waste management, Tiktok is the most preferred online channels. Content, clip title, and interesting cover art were the top three reasons students deciding to watch a video.