A study of the Needs and Mixed Marketing of Traditional Silk Weaving of Ban Kut Ngong Community Enterprise Group in Phon Kha Sub-district of Mueang Sisaket District in Sisaket Province

Abstract

          Silk weaving with local patterns of Ban Kut Ngong Community Enterprise of Phon Kha Sub-district is a group of silk weaving traditional patterns of the villagers in the area that indicates the local culture that still exists for the local people. Local-patterned silk is one of the products of the marketing mix that can be developed for maximum benefits. The purpose of this research were to study the needs and marketing mix of traditional silk weaving of Ban Kut Ngong Community Enterprise Group, Phon Kha Sub-district, Mueang District, Sisaket Province. The sample used in the research were farmers, private businessmen, and civil servants, totaling 40 people. The instrument used to collect data was a questionnaire about the needs and marketing mix of traditional silk weaving in 5 aspects: production quality; product side product price distribution channels and marketing promotion Data were analyzed by descriptive statistics, frequency, percentage, mean and standard deviation. Results of the study revealed the following:
          Most of the customers who want to buy traditional silk fabrics the most are local education personnel. The needs of educational and personnel local government officials and the market mix of traditional silk weaving of community enterprises were at the highest level. Considering each aspect, it was found that educational personnel had the greatest needs and marketing mix of traditional silk weaving in terms of distribution channels. When comparing the needs and marketing mix of traditional silk weaving of Ban Kut Ngong community enterprise group, it was found that there was no difference in demand and marketing mix of traditional silk weaving.