Crisis Management for Thailand Hotel Business in the Central Region of Thailand

Abstract

          The purposes of this research were 1) to study the internal environment and external environment related to hotel business crisis management in the central region 2) to study factors affecting hotel business crisis management in the central region and 3) to create a hotel business crisis management in the central region of Thailand approach. This research was a survey research using qualitative and quantitative data analysis. The main informants were the hotel management representatives, government executives representatives /Thai Hotel Association representatives /The private sector representatives and the academics. The population and sample groups were hotel staffs. The tools used to collect the data such as   Interview form and questionnaire form. The statistics and data analysis methods were percentage, mean, standard deviation. one-way analysis of variance by multiple regression analysis.
          The results of the research revealed that the strengths of hotels have been adapted. Health Safety Standards (SHA Plus) have been made. There is a flexible working system. Every hotel is affected by external factors in terms of economic environment aspect, competition aspect, technology change aspect, political policy aspect, and consumer behavior that has changed aspect. Hotel business crisis management from epidemic and economic problems vary according to the location of the hotel business and size of the hotel business both before the crisis, during the crisis, and post-crisis period. The hotel business crisis management approach in the central region of Thailand is a business continuity management approach in 5 components.