Important Factors and Characteristics of the Distinctive Competencies of the Silverware Business in Thailand

Abstract

          The objective of this study is to study the key characteristics of the distinctive competencies of the silverware business in Thailand. The study was conducted from a review of relevant literature from a resource-based view about distinctive competencies in this study. It is a collection of data from qualitative research. The data provider in this research is a silverware business operator in the northern region of Thailand which is a large source of silver production and has a traditional culture. There are processes for both production and distribution, by collecting data from 5 businesses. The study found that the distinctive competencies from the perspective of silverware business operators are production management, operations management, and market management and innovation. This resulted in the integration of production in terms of expertise, skills, and attitudes of individuals. That has been accumulated from culture and local beliefs that these things can be combined into one. and affecting strategy formulation to achieve the goals. Therefore, the distinctive competencies of the organization can help the organization to have strengths and operate appropriately.