Development of Marketing Communication through Online Media of Community Enterprise in Rayong Province

Abstract

          This research has purposes to study; 1.To study the general condition social condition and economic condition of community enterprises in Rayong Province; 2.To study the marketing and communications via online media of community enterprises, Rayong Province; 3.To study the needs regarding development of marketing and communications via online media of community enterprises in Rayong Province and, 4.To study problems and suggestions about the development of marketing communications via online media of community enterprises, Rayong Province. It is a exploratory research. The research samples were community enterprises operating online media marketing in Rayong Province, totaling 74 groups using purposive random sampling. Data and information were collected from the president or vice president of community enterprises, 1 person per group, and members involved in online marketing, 1 person per group, got a sample are 148 people. The research tools were questionnaires and data analyzed by using frequency, minimum, maximum, mean, percentage, standard deviation. The research findings were as follows: 1. Community enterprises have female members accounted for 53.4 percent, aged between 41-50 years, accounted for 35.8 percent, engaged in processing and food products business accounted for 33.1 percent and had experienced in marketing via online media 3-4 years, representing 38.5 percent; 2. The marketing and communications via online media of community enterprises, Rayong Province had been operating in the public relations that is the public relations via online media to create a good image; 3. The needs about the marketing and communication development via online media of community enterprises, Rayong Province are public relations and messages such as customer reviews and photography knowledge and; 4. Problems about the marketing and communications via online media of community enterprises in Rayong province are messages that is lack of creating content knowledge.