Success factors of the Prototype Communities for Smoking Prevention in Phitsanulok Province.

Abstract

Abstract

The research entitled “success factors of the prototype community for smoking prevention in Phitsanulok Province” was a research study and a community development projec. The purposes of this study were to study the situation of smoking addiction and smoking behavior of communities in Phitsanulok Province and to study the success factors of communities in preventing smoking in Phitsanulok Province. This aimed to provide policy recommendations for the prevention of smoking in Phitsanulok Province. The data were collected by using observation, focus group interview, and in-depth Interview. The researcher visited the target areas to exchange knowledge with stakeholders. The research sample was selected by spatial sampling by focusing on the communities that could prevent smoking for other communities, namely Ban Khao Samo Klang community, Ban Sai Ngam community, Ban Tha Khon Ben community, Ban Pa Khai Community, and Nong Por community in Phitsanulok Province (5 communities in total, 12 people each). Data were collected in a specific manner to those who volunteered to give interviews and participate in activities with the project. In this study, quantitative data analysis was employed using descriptive statistics, and qualitative data analysis of the data obtained from the observation and interviewsr was employed using content analysis. The analyzed data were then reported according to the research objectives based on community data collection, data on the key success factors of communities in preventing smoking, management, problems/obstacles, points that could be achieved and points that could not be achieved, prioritizing the things that helped the job succeed, guidelines for solving problems/obstacles, and policy recommendations.

          The results showed that the success factors were as follows: public participation in community development, behavior modification using community-driven smoking cessation activities with assistance and methods, continuous follow-up visits to support tobacco consumers and their families by a team of community health volunteers, exchange of learning friends to help quit lessons as well as recognizing and honoring role models who successfully quit smoking, giving awards, making innovative calendars of knowledge, tips, and inspirational quotes, providing proactive clinic services in the community that were ready to give advice on smoking cessation, and making the community aware and participate in the process of reducing tobacco consumption by participating in a process that was appropriate and practical in the area based on the needs of the community by looking at readiness. All these would lead to a reduction and smoking cessation in the communities.

Keywords: success factors, policy recommendations, community development, participation