Consumer Adoption of Electric Vehicles in Bangkok

Abstract

          The purposes of this study were 1). To study the level of consumer adoption of electric vehicles in Bangkok. 2.) To study a comparison of consumer adoption of electric vehicles classified by individual factors. 3.) To study the factors affecting the encouragement to use electric vehicles related to the adoption of electric vehicles. The samples for this study consisted of 400 people in Bangkok. The data were collected by questionnaire, and the statistical analyses were percentage, mean, standard deviation, t-test, One-Way ANOVA, and Pearson’s correlation coefficient. The statistical level of significance was set at .05.
          The result of the research found that consumers in Bangkok had a high level of adoption of electric vehicles, and the opinion of consumers about the adoption of electric vehicles was divided into two aspects: perceived ease of use and perceived usefulness of electric vehicles that the average satisfaction of consumers was at a high level. The consumers' different factors included sex, residential area, working area, type of resident, transportation, and the acquaintance users had with electric vehicles. These factors did not affect the consumer adoption of the electric vehicle, but the different experience of test driving affects the consumer adoption of electric vehicles. And the factors affecting the encouragement to use electric vehicles were measures encouraged by the Thai government, public relations, EV charging stations, price, distance, company reputation, and after-sales service, which are related to the adoption of electric vehicles at the statistical significance level of .05.