Information Technology Management Styles Affecting the Operation of Accounting Firms in the New Normal Era, Phuket Province

Abstract

          This research aims to 1. To study the level of information technology management of accounting firms in Phuket in the New Normal era 2. To study the management of information technology that affects the processes of accounting firms in Phuket in the New Normal era and 3. To study the guidelines The development of information technology management of accounting firms in Phuket in the New Normal era, which is a mixed method research. The study population consisted of 103 accounting firms in Phuket and 8 key informants using statistical statistics. Descriptive Statistic and Inferential Statistics Statistics used for hypothesis testing. By using statistics, multiple regression analysis using a stepwise method. Most of them are female, aged 36–45 years, bachelor's degree. as an accountant The period of operation is 5-10 years.
           The results of the analysis of the management opinion of the accounting firm (overall) had a high level of opinion (  = 3.82, S.D. = 0.21) and the result of the opinion level analysis of the information technology management process of the accounting firm to enter. The New Normal era (overall) had a high level of opinion ( = 3.74, S.D. = 0.32).
          Hypothesis testing revealed that the relationship between information technology management and the accounting firm's management process in the New Normal era in Phuket Province showed that there was a moderate to high positive correlation. The correlation coefficient was between .532 and .632 with statistical significance at the .01 level.
          For the development of information technology management of accounting firms in Phuket in the New Normal era revealed that accounting firms have a process of yen knowledge according to the form of requirements. Currently, the changing form of the accounting firm has changed to electronic form. Entrepreneurs and should promote the learning process because the current situation has changed and new development methods are learned. The exam is passed through electronics and modern technology.