The Development for the Image of Thai Elephant Tour on Tourism For Entertainment

Abstract

         This academic article aims to study the situation and image of Thai elephant tourism since elephants are animals that play an important role in the tourism industry, which can generate substantial income for the country. However, at present, it is found that some elephant camps still lack knowledge and understanding of proper elephant raising because they do not consider about the quality of animal’s life. Therefore, causing problems to the image of elephant tourism in Thailand as animal abuse. When the relevant agencies were aware of the problem, they began to solve the problem, for example, the Ministry of Agriculture and Cooperatives has expedited the implementation (draft) of agricultural standards, which are enforced, including 1. Elephant camp components 2. Elephant camp management 3. Personnel 4. Elephant health 5. Animal welfare 6. Environment 7. Safety management 8. Recording. For this standard, it is considered as improving of the elephant camp’s activities and build confidence in tourists again, as well as create a good image for Thailand to support tourism trends after the Covid-19 crisis get better especially for tourists from Europe and America whose country attach great importance to animal welfare.