Service quality organization image and service use motivation influencing loyalty of users of Airport Rail Link

Abstract

          This study have a purpose to study the quality of service corporate image and motivation for using the service that affect the loyalty of the passengers of the Airport Rail Link This research was used as a quantitative research by survey method. The sample size was 400 people and systematic sampling was used. The statistics used in the data analysis were percentage, mean, and standard deflection. and multiple regression analysis.
          The results showed that The service quality of the Airport Rail Link trains includes reliability and trust. response side and building confidence Affects the loyalty of service users. at a significant level of 0.05 for the image of the Air Port Rail Link train. including the organization, staff, service Affected the loyalty of the users at a significant level of 0.05 and the motivation for using the Airport Rail Link service was emotional and rational. Affects the loyalty of passengers using the Airport Rail Link at a significant level of 0.05.