The Organizational Culture : The Important Key for Advantage Competitiove

Abstract

          The Organizational Culture is like the heart that every organization should pay great attention to. Because the organization has created a good corporate culture, it will result in the direction of the employees' work being clear and appropriate. leading to the development of more work efficiency This academic article therefore aims to study the creation of competitive advantages on the key conditions of organizational culture. It was found that business competition in the global context is becoming more and more intense. Competitive advantage is therefore an important factor that affects survival and the growth of the organization's performance Fundamental resources of an organization or organizational capital with organizational culture as the main component. It is an important condition to create competitive advantages. Therefore, executives should be aware of the management of ideas, beliefs, attitudes and behaviors at both individual, group and organizational levels. To allow those cultures to participate in enhancing the competitive advantage of the organization to increase This will affect the strength and sustainability of the organization in the long run forever.