Effectiveness of Community-Based Cultural Tourism Management: A Case Study of Rim Yom Market, Ban Kong Community, Kong Krailas District, Sukhothai Province

Abstract

          The objectives of this research were to study the 1) level of the Effectiveness of community-based cultural tourism management: A case study of Rim Yom Market, 2) compare the personal factors to the Effectiveness of community-based cultural tourism management: A case study of Rim Yom Market, and 3) guidelines for promoting the community-based cultural tourism management: A case study of Rim Yom Market. This research applied the Quantitative Research with the Survey Research. The sample was 329 people in Ban Kong Community. The statistics used frequency, percentage, mean, standard deviation, t-test and F-test.
          Results of the Research 1. Overall, the level of the Effectiveness of community-based cultural tourism management: A case study of Rim Yom Market was at the high 2. The comparison of the personal factors to the found that the people having the different genders, ages, degrees of education, occupations, income and status had no the different opinion to the community-based cultural tourism management. Therefore, the hypothesis was denied. 3. The guidelines for promoting the community-based cultural tourism management were: 1) developing the tourism way to the other, 2) making the tourist attraction charming, 3) providing the activities for the promotion of buying the goods to the public and private organizations, 4)  making the collaboration to the tourism association, 5) grouping the people, 6) conserving and developing the context of the area and life way, and 7) making the consciousness to the tourists.