Strategy on Managementof Pak Nam PhoGoddess and Godfather of Parade For Tradition of Mueang Nakhon Sawan District in Nakhon Sawan Province by the ConciliationVirtues

Abstract

          The objectives of this research were : 1) to investigate the current state of problems and roadblocks in the Chao Pho-Chao Mae Pak Nam Pho Parade Festival's management. 2) to examine how the Chao Pho-Chao Mae Pak Nam Pho Parade Tradition is managed in accordance with Saranee Dhamma teachings. 3) to propose conciliation-based techniques for administering the Chao Pho-Chao Mae Pak Nam Pho parade tradition; qualities for fraternal living. This investigation is being conducted. Utilize data collection techniques to conduct qualitative research. An in-depth interview with 40 important informants.
          The findings revealed that : 1) The state of challenges and impediments in the management of the Chao Pho-Chao Mae Pak Nam Pho Parade Festival, especially the Chao Pho-Chao Mae Pak Nam Pho Parade (Thao Nang), is in a one-year term, resulting in inconsistent administration. 2) According to Saranee Dharma, the organizing committee Chao Pho-Chao Mae Pak Nam Pho Parade's management service procedure was discovered to be ineffective. It is handled by the participation of all working groups, which emerge from a shared desire to collaborate, express ideas, and publicize the event. The network partners are linked together. Mutual help exists. by contributing to the budget for the event sale of items to raise funds for the foundation. The principle of cohabitation, that is, states of conciliation; virtues for fraternal living, is hidden in the foregoing actions. 3) Management strategies for the Chao Pho-Chao Mae Pak Nam Pho Parade Festival based on the saranee concept To construct the Chao Pho-Chao Mae Pak Nam Pho parade custom, the researcher used SWOT Analysis and TOWS Matrix to examine critical data. must be able to promote and expand tourism in order to achieve long-term development By connecting to greatness through religious and cultural dimensions.