Guidelines for Designing Corporate Identity for the Coffin Business : A Case Study of S-Burapa Coffin

Abstract

          The objective this study aimed to find guidelines for the design of corporate identities about the coffin of S-Burapa coffin. The sample group in the research was the owner of
S-Burapa coffin, 1 person, selected specifically because it was important internal information of the organization. The methodologies of this research are structured interview and observation form. Collect data through in-depth interviews and surveys. Data were analyzed by descriptive analysis and used to design the corporate identity of S-Burapa coffin.
The study found that the guidelines for designing corporate identity for the coffin business create an identity visible through design for communication such as logo design, colour scheme, and façade design. In addition, the analysis shows that behaviour identity is involved with creating the corporate identity of the coffin business. It can be directly connected to consumers from the production and selling of goods, distribution channels, and staff service. Likewise, the idea of designing the corporate identity of the coffin business should express positively and not show sadness to build positive energy for consumers on the loss of their loved one.