Research on the Influence of Ethnic Diet on the Attraction of Tourism Destination

Main Article Content

Yutong Feng
Zelin Tong

Abstract

          This paper takes ethnic diet as the starting point of tourism destination research to study the impact on the attraction of tourism destinations in ethnic areas. Firstly, this paper collects the research data by means of questionnaire survey and interview with senior practitioners in relevant industries, and then combines the tourism experience theory and symbolic interaction theory to feed back the impact of ethnic diet on the attraction of tourism destinations by means of cross test, empirical analysis and log linear model regression verification, Finally, the study found that firstly, ethnic diet has a positive impact on the attraction of tourism destinations in ethnic areas, secondly, ethnic diet has a positive impact on the tourism experience of tourists in ethnic areas, and finally, the tourism experience mediates the impact of ethnic elements on tourism destinations.

Article Details

How to Cite
Feng, Y., & Tong, Z. . (2021). Research on the Influence of Ethnic Diet on the Attraction of Tourism Destination. Journal of Roi Kaensarn Academi, 7(3), 293–307. retrieved from https://so02.tci-thaijo.org/index.php/JRKSA/article/view/252638
Section
Research Article

References

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