The Factors Enhance Knowledge and Understanding on Dynamics of Technology Digital Era Enhance Business Operation and Financial Report of Personnels of Quality Accounting Firm in Bangkok

Abstract

          This research aimed 1) to study on the factors affecting knowledge and understanding about the influence of technology dynamics in the digital age toward business operation; and, 2) to study on the factors affecting knowledge and understanding about the influence of technology dynamics in the digital age toward financial report preparation by the personnel in the quality accounting firm. This was a qualitative research. The sample group used in this research was 137 personnel in the quality accounting firm in Bangkok district retrieved via simple random sampling. An online questionnaire was used as the research tool. Ready software package was used for data analysis to find out for the statistical values such as, frequency, percentage, average, standard deviation and Multiple Regression.
          The results showed that most of personnel in the quality accounting firm in Bangkok district were female aged around 41-50 years old, married, and graduated with bachelor degree. They had more than 15 years of experiences in accountant position with the highest level of knowledge and understanding about the influence of technology dynamics in the digital age. The factors affecting knowledge and understanding about the influence of technology dynamics in digital age both toward business operation and financial report preparation consisted of the factors promoting internal organization motivation, factors promoting external organization motivation, and related legal regulatory factors with the statistical significance level of 0.05.