Online business platform: A new career emerging in the digital age

Abstract

          Social media businesses are changing with digital technology through social networks. As a result, all social media business aspects adapt to market demands, thus creating a variety of career paths, which can be called business model adjustments and ways to earn money using online systems. Consequently, leads to the creation of a new career called online streamer. By focusing on entertaining the audience, which can be called a communication that creates satisfaction with services on a variety of platforms. In order to create online jobs, an emphasis on creativity to reach target customers without a barrier, resulting in income turnover, creating job opportunities, creating careers. Under the guidelines for building successful streamer career attributes on various platforms, streamer's unique attributes include (1) user engagement, (2) ability. of the media (3) social interaction (4) Expertise (5) Creating shared values (6) Enjoyment (7) continued experience and (8) loyalty