Guidelines on Promotion for Participation of Tourism Management for the Case Study of the Khlong Kathun Reservoir Project under the Royal Initiative in Kathun Sub-district of Phipun District in Nakhon Si Thammarat Province of Thailand

Abstract

          The objectives of this research were: 1) To study participation of tourism management, and 2) To study guidelines on promotion for participation of tourism management. Mixed method. The sample size of people in Cartoon Subdistrict of 361 persons. The research instrument was an estimation scale questionnaire. The IOC Conformity Index was between 0.66-1.00, the total confidence was 0.944, and the statistics used to analyze the data are: frequency, percentage, mean, and standard deviation. There are 6 key informants: community leaders, government officials, the elderly, people in the area of the Khlong Kathun Reservoir Project under the Royal Initiative and tourist. The research instrument was interview forms and observation records, and presented by descriptive analysis.
          The findings revealed as follows: participation of tourism management; Overall, aspects were moderate ( =2.98, S.D.=0.08), The aspect with the highest average was operational and performance at a moderate level ( =3.32, S.D.=0.07), followed by the presentation of ideas, planning and decision at a moderate level ( = 2.93, S.D.=0.08), and the lowest mean is the monitoring and evaluation at a moderate ( =2.74, S.D.=0.06). Guidelines on promotion for participation of tourism management; 1) Presentation of ideas, planning and decision to find the root cause of problems that need to be used in community development and tourism, 2) Operational and performance to coordinate, assist and cooperate in the implementation of tourism activities, 3) Receiving and sharing benefits from using water for orchards, using water in the dry season fishing and trading to tourists for occupation and income from tourism, and 4) The monitoring and evaluation to participate in the conservation and balance of natural resources, and join to monitor progress, improve or find a way to develop tourism.