Administration of Digital Accounting Firm Affecting on the Efficiency in Performance of Digital Accounting Firms in Thailand

Abstract

          The objectives of this research were 1) to study the usage success in digital system 2)to study the efficiency in performance 3) to study factors in the administration of digital accounting firm that affected on the usage success in digital system and 4) to study factors in the administration of digital accounting firm that affected on the efficiency in performance. The sample group was 364 accounting offices registered as legal entity with the Department of Business Development.  Multi-stage sampling was operated and questionnaire was a tool for data collection. The data analysis was performed by Statistics, Frequency, Percentage, Mean, Standard Deviation, and Multiple Regression Analysis.       
          The result showed that factors in the administration of digital accounting firm consisted of preparedness of the leader, readiness of the organization, the application of digital technology, all-inclusive customer service, and digital skills of employees affected the success in the usage with the statistical level of significance at 0.01. And factors in the administration of digital accounting firm composed of the application of digital technology, preparedness of the leader, readiness of the organization, all-inclusive customer service and digital skills of employees affected the efficiency in performance of the digital accounting offices with the statistical level of significance at 0.05.