Community Business Management on Self-Sufficiency Economy in Nakhon Si Thammarat Province

Abstract

          This Research Community Business Management on Self-Sufficiency Economy in Krung Ching Sub District, Nopphitam District Nakhon Si Thammarat Province. The objectives of this research were 1) to analyze composition of the sufficiency economy philosophy affected the community business management 2)  To study the characteristics of professional groups, including the average monthly income, duration of the business career groups, and trained community members in business management, affected the community business management.  Stratify Purposive sampling technique were used to arrive at 300 samples, and a questionnaire was administered to collect data, which were analyzed by quantitative analysis methods. The descriptive statistics used in data analysis was based on the commutative frequency for percentage, mean, standard deviation.
          The result showed that production management, human resource management, marketing management, and financial management and accounting were an important component of business management community Mean 3.99 (S.D.=0.799). The criterion of moderation, reasonableness, immunity, knowledge, and morality were an important component of the sufficiency economy philosophy Mean 3.81 (S.D.=0.764).
          The result of hypothesis testing show that the effects of sufficiency economy philosophy affected the community business management had a statistically significant effect on the components of community business management.