Willingness to Pay the Platform Guarantee Extra to Purchase a YouTuber Device when Find the Strategy of Advertising through the Platform

Abstract

          This Article aimed to study to willingness to pay the platform guarantee extra to purchase a YouTuber device of consumer different generation when find the strategy of advertising through the platform. Use quantitative research methodology to conceptual framework was based on willingness to pay. Stratified random sampling technique was applied to select 413 customers in Bangkok and metropolitan are as to answer self-reported questionnaire. Data were analyzed by willingness to pay evaluation by Double Bound indirect methods. Research findings revealed (A) Willingness to pay for the no brand webcam. From Facebook Shop for 1,021.15 baht for Lazada that does not offer a money-back guarantee for a price of 1,135.46 baht and a money-back guarantee of 1,109.22 baht and is willingness to pay for the no brand microphone. From Facebook Shop for $ 931.88 for Lazada without a money back guarantee for 1,046.81baht and a 1,028.67 baht money back guarantee and (B) Willingness to pay for the well-know brand webcam. From the Facebook store at a price of 7,153.02 baht for a Lazada that does not offer a money back guarantee for a price of 7,465.65 baht and a money back guarantee for a price of 7,550.82 baht and is willingness to pay for the well-know brand microphone. From Facebook shop for 7,020.67 baht for Lazada without a money back guarantee for 7,193.25 baht and a 7,268.48 baht money back guarantee.
          Findings from this research have shown that applying a money-back guarantee strategy to set product prices. Between no brands and well-known brands. For well-known brands, additional prices can be set. While unrecognized brands cannot set additional prices.