Public and Community Cooperation Management of Mae Kampong Village, Mae On District, Chiang Mai Province

Abstract

          This research There are two study objectives: 1) to study cooperation between government sectors. And community in homestay management of Mae Kampong Village, Village No. 3, Huay Kaew Sub-district, Mae On District, Chiang Mai Province 2) to study the success conditions related to homestay management of Mae Kampong Village, Village No. 3, Huay Kaew Sub-district. Mae On District, Chiang Mai Province This is a qualitative study (Qualitative Research), which is used in interviews to collect data. The investigators assigned a pool of informants from stakeholders and experienced in homestay management, as well as other relevant elements. It consisted of 5 key informants from the government sector and 29 people in the community, totaling 34 people, and the information was then used to summarize, compile, categorize, interpret and analyze content (Content Analysis).
          The results of the study found that 1) the cooperation of the government and the community in homestay management was the result of three cooperation: cooptation, coalition, and bargaining. This leads to joint homestay management under 7 Thai homestay standards management, which can be categorized by each sector as follows: The government's actions consisted of In terms of tourism activities in the area Environment And value added And the actions of the community include accommodation, safety for tourists Management and service And promotion, promotion, marketing and public relations From the actions of each sector, it is an action to bring about mutual results in driving tourism in Mae Kampong Village, which leads to success in 3 areas: social, economic and environmental aspects of the community. The conditions for the success of homestay management are due to two main factors: general management factors: man, budget, material, and occupancy factor. The priorities can be set as follows: Location, lifestyle and homestay standards of Kampong Village.