A Study on the Influence of Architectural Elements on Tourist Satisfaction at Shanqing Shrine

บทคัดย่อ

          The objectives of this study were: (1) To investigate Thailand Shrine building and its cultural significance. (2) To describe architectural elements in detail, including components, style. And (3) To research key factors influencing tourist satisfaction in searching for architectural elements of Thai Shrine.This study employs literature research methods, reviewing and collating studies related to Chinese shrine architectural elements and those of Thai-Chinese shrines, defining the details of the elements, and styles of Thai-Chinese architecture. Additionally, the study utilizes field surveys, conducting site visits to the Shanqing Temple in Ayutthaya, Thailand—a Thai-Chinese shrine.
         The results of this study were as follows: (1) The architectural elements of Shanqing Shrine are detailed in terms of spatial layout, roof structure, ridge decoration, columns and capitals, wall decoration, carving decoration, door and window design, ceiling decoration, floor decoration, and decorative objects. The artistic styles of Shanqing Temple's architectural elements are elaborated upon in terms of roof style, column and capital style, carving style, ridge decoration style, wall decoration style, spatial layout style, main door and window style, decorative material style, and color style. (2) By constructing a conceptual model of the relationship between factors affecting tourist satisfaction with the architectural elements of Shanqing Shrine, designing a survey questionnaire, and predicting the reliability and validity indices of the questionnaire, the questionnaire was distributed. Valid questionnaires were collected and processed using SPSS software. Key factors influencing tourist satisfaction with the architectural elements of Shanqing Shrine were identified from the SPSS data analysis, and suggestions for enhancing satisfaction based on these key factors were provided.