The Cartoon IP Image Design and Management Strategies for Guilin Cultural Tourism Brands in China

บทคัดย่อ

          The objectives of this study are to:（1）Explore and study the method of cartoon intellectual property image design of Guilin cultural tourism brand.（2）Collect and analyze the case data of the image design of the cultural and tourism brand, formulate the management policy and evaluation index system of the IP image design, and form the methodology of the design management strategy.（3）Build the mode and management mechanism of "IP image of cultural tourism brand drives the sustainable development of tourism industry".In this globalization and digital era, creating the cartoon IP image of cultural tourism brand has become a major focus in the cultural tourism industry (the intellectual property rights of cartoon image is IP for short). It refers to in the field of tourism and culture, through creativity and design to build a unique cultural characteristics and commercial value of the cartoon brand image. This process not only involves the visual design, but also includes the brand story, cultural connotation of mining and communication, etc., this paper aims to explore the text brigade brand intellectual property cartoon image design concept, characteristics, design elements and influencing factors, reveals the cultural heritage, brand building and the important role of user experience, for text brigade brand intellectual property card through image design to provide theoretical support and practical guidance, so as to promote the sustainable development of cultural tourism industry.