The Impact of Digital Technology Application on Logistics Enterprise ESG Performance in VUCA Environment：Base on the Moderated Mediation Model
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Against the backdrop of "dual-carbon" goals, the Environmental, Social, and Governance (ESG) performance of logistics enterprises has emerged as a critical factor influencing their competitive advantage and sustainable development. This study investigates the relationship between digital technology application and ESG performance in logistics enterprises, with a particular focus on the mediating role of green innovation and the moderating effect of the VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) environment. Using empirical data from A-share listed logistics companies in China, we employ quantitative analysis methods to test our theoretical framework. The findings reveal that digital technology application significantly enhances both the ESG performance and green innovation capabilities of logistics enterprises. Moreover, green innovation demonstrates a significant positive effect on ESG performance and serves as a crucial mediating mechanism between digital technology application and ESG performance. Additionally, our results indicate that the VUCA environment positively moderates the relationship between digital technology application and ESG performance, with stronger VUCA conditions amplifying the positive impact of digital initiatives. This research contributes to understanding the digital transformation pathway for improving corporate sustainability in the logistics sector and provides practical implications for enterprises seeking to enhance their ESG performance through digital innovation.
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