The Changes of Clothing: Cultural Adaptation in Modern Society of the Yao Ethnic Group in Jinxiu

บทคัดย่อ

          In the background of modernization process, the clothing of the Jinxiu Yao ethnic group has undergone rapid changes from 1929 to the present, vividly reflecting the cultural adaptation of the Jinxiu Yao ethnic group in modern society. The aims included:(1) Studied the changes of clothing of the Yao ethnic group in Jinxiu;(2) Studied the cultural adaptation in modern society of the Yao ethnic group in Jinxiu. The methodology included:(1) Used the qualitative research methods; (2) Used the research tools included observation, interviews, and surveys were;Selected Four key informants, ten general informants, and five casual informants were; (3) Collected Data through fieldwork and literature survey, and used a research framework to classify the data; Used Structural-functional Theory, Cultural Change Theory, and Cultural Adaptation Theory to analyze the research data, and used the descriptive analysis methods to present the research results. The results of findings were as follows: (1) Since 1929, the clothing of the Jinxiu Yao ethnic group have undergone five changes, each with its own complex reasons. (2) The changes in clothing of the Jinxiu Yao ethnic group reflect their cultural adaptation in modern society. The conclusion of this study: In the past century, the clothing of the Jinxiu Yao ethnic group has been influenced by national policies, sinicization, modernization, globalization, and fashionability, and has undergone changes. The cloth and functions of the clothing have also changed accordingly, demonstrating the cultural adaptation of the Jinxiu Yao ethnic group in modern society. The results of this study have certain reference value for the Jinxiu government to formulate ethnic development policies, cultural heritage protection policies, and cultural tourism policies, for researchers to further study the clothing changes and cultural adaptation of the Jinxiu Yao ethnic group, and for producers and operators to adjust the styles and marketing methods of Jinxiu Yao clothing.