Cultural Identities and Tourism Appeal of Chaoshan Culinary Arts
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This study explores the cultural characteristics and tourism appeal of Chaoshan cuisine, focusing on the distinctive culinary identifiers and techniques that contribute to the development of cultural tourism in the region. The main objectives were to identify key cultural elements that enhance Chaoshan cuisine's attractiveness to tourists and examine the role of these culinary features in creating meaningful artistic experiences.
A mixed-method approach was adopted, combining structured field observations and quantitative surveys to comprehensively assess tourists' perceptions and motivations regarding Chaoshan culinary experiences. Research was conducted at popular restaurants in Shantou and Chaozhou, focusing on visual appeal, renowned dining atmospheres, and service quality. A total of 303 survey responses were collected, supplemented by systematic observations at selected sites. Results indicated that visual aesthetics and high-quality service significantly increase tourist engagement, while culinary narratives deepen cultural immersion.
Practical recommendations for destination managers include integrating traditional culinary elements into immersive experiences and promoting regional cooperation to achieve sustainable tourism. The findings suggest that preserving and promoting these culinary features not only supports local economic growth but also strengthens Chaoshan's cultural identity as a premier culinary tourism destination. Furthermore, the study highlights the importance of memorable culinary experiences in enhancing the overall tourist experience, offering valuable insights for policymakers and stakeholders on incorporating culinary heritage into sustainable tourism development.
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