The Innovation Management Mechanism for Performance Improvement of Small Hi-Tech Enterprises in Greater Bay Area

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Wu Deng
Pavinee Na Srito

บทคัดย่อ

          The objective of this research is to explore to study (1) the factors affecting the improvement of business performance of small technology-based enterprises (2) analyze the role and effect of mediating variables affecting the improvement of business performance of technology-based and (3) develop the effects of independent variables and intermediate variables on the performance improvement of technology-based. The research methodology integrates mixed methods. For the quantitative aspect, a questionnaire was designed based on existing scales to measure variables, including long-term goals and innovation capacity, and administered to a sample of 440 entrepreneurs. The qualitative component involved semi-structured interviews with 24 industry experts to gain deeper insights into innovation mechanisms. Data were analyzed using SPSS and AMOS.
           Results were analyzed using structural equation modeling, confirming that long-term strategic goals, resource utilization, and innovative ability significantly impact firm agility and innovation capacity. These, in turn, directly affect business performance improvement. The study highlights the importance of aligning internal capabilities with external collaboration for effective innovation in the competitive landscape of the Greater Bay Area.

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