The Evolution and Influence of the Lianzhou Foto Festival (2005-2019) on Lianzhou City

บทคัดย่อ

           This study aims to systematically analyse the development and economic influence of the Lianzhou Foto Festival in Lianzhou City from 2005 to 2019, to explore ways of using the festival to build a local cultural brand, and to assess its effectiveness. As a research objective, this study examines how photography festivals influence the city's image and promote cultural tourism. The research sample consists of data collected from photography festival activities over the years through literature analysis and observation methods. The research tools were analysed mainly using official data made public by the Lianzhou Municipal People's Government in order to assess the influence of photography festivals on Lianzhou's urban image building and tourism economy.
           Data collection included comprehensive records of festival activities, visitor statistics, and economic data from various sources such as literature and official data. A mixed qualitative and quantitative research methodology was used in the research analysis to assess the contribution of the festival in enhancing Lianzhou's international image and stimulating tourism growth, i.e., increasing the number of tourists and tourism revenue.

The results of the study show that over the past 15 years, the Lianzhou Foto Festival has successfully transformed itself into a cultural event of international significance, which has significantly raised the global profile of the city of Lianzhou. This transformation has contributed to the diversification of the city's economy, making the Lianzhou Foto Festival an important force in the development of regional cultural strategies.