The Role of King Pan on Yao Costumes: Traditions Identity and Guidelines for Promoting Cultural Tourism in Jinxiu

บทคัดย่อ

            In the background of modernization process, as a cultural resource, Jinxiu Yao costumes and their King Pan symbols have certain value for traditional identity and cultural tourism. This research aims include: (1) the role of King Pan on Yao costumes of Jinxiu. (2) The traditions identity of Jinxiu Yao ethnic group and guidelines for promoting cultural tourism. This study adopted a qualitative research method. The research tools used in this study included preliminary survey, observation, and interviews. This study collected data through field work and literature survey, analyzed the research data using Structural-functional Theory, Cultural Diffusion Theory，traditions identity concepts and cultural tourism concepts, and presented the research results using descriptive analysis methods. The results include: (1) As an important symbol of the Yao costume culture, King Pan played social organization function, aesthetic function, and folk belief function. (2) Jinxiu used the King Pan symbol on Yao costumes to develop cultural tourism, but there were some problems in the development of cultural tourism resources, including cultural connotation exploration, aesthetic design, and cultural brand diffusion. By analyzing the reasons for these problems, this study proposes the following guiding suggestions: strengthening the traditional identity of King Pan, strengthening the research and application of King Pan culture, strengthening training in Yao costume production craft in Jinxiu, building a brand of Yao costume culture in Jinxiu, and strengthening the diffusion of Yao costume culture in Jinxiu. The research results have certain reference value for the government to formulate cultural tourism development policies, enterprises to develop Jinxiu Yao costume products, and academic circle research on the phenomenon of cultural identity of King Pan.