Exploring the Impact of Digital Leadership on Competitive Advantage in the Specialized and Special New Enterprise: A Pathway to Boost Digital Economy

บทคัดย่อ

          As China's economy enters the digital transformation phase, investigating the impact mechanisms of digital leadership becomes crucial. This study integrates digital leadership with the development of Specialized and Special New Enterprises in China, focusing on 21 managers from such enterprises in three major cities in Guangxi. Using semi-structured interviews, firsthand data on how digital leadership influences the competitive advantages of enterprises was collected. Analysis of interview transcripts provides theoretical and policy foundations for enhancing the competitive advantages of Specialized and Special New Enterprises, as advocated by the government. Results indicate that managers generally perceive the positive impacts of digital leadership on competitive advantages. Factors such as digital capabilities, innovation orientation, knowledge management strategies, and ambidextrous learning positively influence the relationship between digital leadership and competitive advantages, with occasional neutral or negative sentiments observed. These factors can play a vital role in China's digital economy.