The Optimization Strategies to Improve Efficiency Resources Organization in New Era of Universities in Jilin Province

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Bai Guangyao
Nitwadee Jirrojpinyo
Somsak Chanphong

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           The objectives of this research were: (1) To study the  components of Optimization strategy to improve the efficiency resources organization in new era of Universities in Jilin Province, and (2) To propose the future wheels of optimization strategy to improve the efficiency resources organization in new era of Universities in Jilin Province.
           The research was mixed methodology design which were comprised of quantitative and qualitative research. Sample was 322 administrators and instructors from 5 key universities in Jilin Province of the People's Republic of China. The researcher determined sample size with Krejcie and Morgan's table (1970), and obtained by the stratified random sampling technique. The key informants consisted of nine for in-depth interviews and 11 key informants for Focus Group Discussion consists of dean from 5 universities in Jilin Province. The instruments used for data collection were semi-structured interview form, five-point rating scale questionnaire and Focus Group Discussion form. The statistics used for data analysis included frequencies, percentages, means, Standard Deviations, Exploratory Factor Analysis and Content Analysis.


       The results of the study showed that: (1) There were 93 variables of the Optimization strategy to improve the efficiency resources organization in new era of Universities in Jilin Province which the summarized based on literature review and expert interviews. Components of optimization strategy to improve the efficiency resources organization in new era of Universities in Jilin Province consisted of five components: Resource allocation, Organizational culture, Communication management, Labor relations, Technical support. (2) The future wheels optimization strategies to enhance resource organization efficiency will likely be driven by a combination of technology, data analytics, and innovative organizational practices. There were 10 potential part to driven optimization strategy to improve the efficiency resources organization in new era of Universities in Jilin Province.

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