Research on the Design of Media Literacy Evaluation System for Chinese College Students

บทคัดย่อ

           with the rapid development of Internet technology and digital media technology and the innovation of information transmission and ideas, the content and form of media information increasingly rich, we have from the era of information shortage into the era of information explosion with the rapid development of media technology, the media with its unique appeal, to people's moral concept, way of thinking and mode of transmission produced unprecedented influence and change. Media literacy is seen as one of the skills essential for citizens of the 21st century. Its level directly affects whether people can effectively identify the values and political views implied in the media information, and whether they can treat the media rationally. Based on the relevant literature research, we discussed the compilation of the media literacy survey scale, and the reliability and validity were analyzed to verify the validity of the scale.