The Analysis of the Cultural and Creative Integration of Taoyuan Embroidery Culture and "RIO Cocktail" Brand Joint Design

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Yuezhen Xiong
Yodkwan Sawatdee

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           This article aims to explore the joint design of Taoyuan embroidery culture and the RIO cocktail brand and reveal the importance of cultural inheritance and innovation in contemporary design by analyzing the cultural and creative integration behind the joint design. Combining the historical inheritance of Taoyuan embroidery and the fashion elements of RIO cocktails, the significance of this joint design, the design process, and its influence on the protection and inheritance of traditional culture are discussed. Through this joint design case, the value and role of cultural creativity in contemporary design are further elaborated.

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