Model of Extension and Development for Export Pomelo Production

บทคัดย่อ

          The purposes of this research were 1) to synthesize research articles regarding pomelo production 2) to synthesize the papers related to the export value chain 3) to synthesize the value chain of export pomelo production of focused groups 4) to develop the model of extension and development for export pomelo production and 5) to evaluate and finalize the model. The targeted samples were 36 research articles regarding to pomelo production, 16 papers related to export value chain, 17 persons from growers, agricultural extensionists, packers and exporters. By mixed method research, five steps of the study consist of 1) utilizing the data extraction form to synthesize contents into the farm management and use descriptive statistics to analyze the data 2) similar to objective one but synthesize contents into value chains for export 3) synthesizing contents of the interview and discussion of focused groups into value chains 4) using the results of objective 1, 2, 3 and the literature review to develop the model and 5) utilizing the evaluated results of the six specialists to finalize the model.
          The research result found the model of extension and development for export pomelo production. The model consists of four parts: the development indicators, the sender, the message, the channel and the receiver. The detail of development indicators displays into social, environmental and economic aspects. The detail of the message divides into four parts responding to the value chain while sub-details of each value chain part related to farming and community management which categorizes into social, environmental and economic aspects. The sender is the providers of knowledges such as extensionists while the receiver is pomelo growers. The channel is the communication through individual, group and mass by considering the ERG theory needs. This model addresses challenges in the agriculture that requires the coordination with groups and networks enhancing value-added from different sectors and developing the skillsets of production management.