Factors Affecting the Success of the Implementation of the Policy to Promote Small and Medium Enterprises (Smes) in Phitsanulok Province

Abstract

          The purpose of this research was to 1) study the level of success in implementing SME promotion policies, 2) investigate the factors affecting the success of implementing SME promotion policies, and 3) study the problems and obstacles in implementing SME promotion policies. The research was conducted using quantitative research, specifically survey research. The sample group consisted of 395 medium-sized and small-sized business operators in Phitsanulok province, obtained from the Yamane formula. The research utilized a questionnaire with a confidence level of 0.806. Statistical analysis was used, including frequency, percentage, mean, standard deviation, and multiple regression analysis. The research found that:
           The overall level of success in implementing policies was high (X̅= 3.8998). When categorized by dimension, the characteristic dimension of organizations that implement policies had the highest mean value, followed by the cooperation or responsiveness of policy implementers, the support and guidance dimension, and the dimension of policy content.

The factors affecting the success of policy implementation in Phitsanulok province were organizational characteristics, support and guidance, policy content, and the cooperation and responsiveness of policy implementers.
          The obstacles and problems in implementing SME promotion policies in Phitsanulok province were a lack of resources, a lack of understanding and cooperation among policy implementers, and limited policy content which showed that the prediction was 99.6%.