A Multi-Group Analysis of Moderating Effects on Gambling Motives Influencing Online Gambling Models of Undergraduates in Thailand
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Even though online gambling in Thailand is currently illegal, there have been increasing numbers of participation during adolescence. This can result in delinquency, adverse mental health
and poor academic achievement. The article aimed to examine influence of gambling motives on online gambling model of undergraduates in Thailand and to investigate moderating effects of demographic and online gambling behavioral characteristics behave while testing the models.
The research was a quantitative research using questionnaire with reliability value at 0.874. Data were collected by approaching purposive selection and quota sampling. Thailand was divided into 6 regions and collecting data from 70 current undergraduates experienced with online gambling in each region.
Multiple regression was used to examine influence of gambling motives on online gambling model. Furthermore, the sample was categorized as sectors with various genders, incomes,
gambling activities engagement and levels of online gambling behaviors including frequency, experience and expenditure. The models which had these demographic and online gambling behavioral aspects role as moderators were estimated separately for each moderator by using multi-group analysis.
The results found that all gambling motives significantly influenced online gambling
of undergraduates in Thailand (R2=.656). Interestingly, the most significant influential variables
were socialization (β=.365), winning (β=.354), escape (β=.335) and challenge (β=.105) respectively.
Moreover, all moderating effects with exception of income and gambling activity engagement
had statistically significant differences in the gambling motives influencing online gambling models among subsamples. Although, gambling motives behave differently in each model which had those aspects, only challenge insignificantly influenced on majority subsamples. Socialization played a greater role in female undergraduates. In addition, all subsamples with serious level of online gambling behaviors were significantly influenced by winning. Therefore, it is beneficial for parental and educational institutes to understand intrinsic and extrinsic gambling motives and provide potentially preventive measures to different subsamples accurately.
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References
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