MICE; Business Tourism Management Concept in the Context of Huahin District

Abstract

          MICE business tourism. It is an event business that offers opportunities and experiences for the participants to have a forum to exchange knowledge and create business opportunities to be the driving force for all industries in Thailand in the future. It is an industry that develops business events related to corporate and association meetings. Both at the corporate, regional and international level.It is an event mainly aimed at serving business people attending conventions and trade shows. Most of which are activities that are important to the country's economy. This article has four objectives: (1) to present knowledge and understanding of MICE business tourism management concept; (2) to review, explain and analyze MICE business tourism management. (3) to survey the readiness of MICE business tourism in Hua Hin District and (4) to present the issue of MICE business tourism management that is suitable for the Hua Hin District area. The data was collected by studying the documents and using the quintessential data analysis and synthesis method. The management of MICE business tourism suitable for the area in Hua Hin District should start at a level. Starting from the promotion of corporate meeting business and tourism as a reward first. And when Hua Hin District can build physical readiness, it will add to the promotion of international conferences and exhibitions and exhibitions next.